The journey was augmented onto a new adventure when Finerock expanded its wings of expertise to a whole new segment- D2C, directly from Mine to the Market through e-commerce. Jumping on the digital bandwagon, Finerock always believed in the process of ‘Evolving’, with every step we take and every jewel we make! The digital age brought in new opportunities, exposure, and relevance and at Finerock we took them all with our e-commerce venture in 2019.
From selecting, sculpting, and offering the best quality of diamond jewelry, Finerock has come a long way since its inception. Each of the diamonds that are embellished in our pieces of jewelry is hand-selected, natural, and comes with a promise of being the rarest, most beautiful and, ethically mined to deliver diamonds that are meant for you, to stay with you, forever!